Search engine optimization (SEO) refers to optimizing your
website’s content to rank higher on search engine results pages
(SERPs). Ideally, this process boosts organic traffic, which is the
traffic that finds you without any prompts.
Well, organic traffic has many benefits. Users who find your
website organically will start on an initial note of trust, which
helps with building brand awareness, making conversions, and
promoting brand loyalty.
However, you need to understand the three main pillars of SEO
before you get started. Here’s what you need to know.