Convert | Social Media, SEO, PR & Digital Marketing Agency

Effective Marketing Strategies that are Forgotten in 2024

Digital Marketing Nowadays The focus of digital marketing these days predominantly goes to social media marketing. while several very valid marketing strategies and channels, tools are ignored altogether. The following strategies have demonstrated a proven ability to deliver an efficient return on investment (ROI): 1. Local SEO (Search Engine Optimization) Behavior of customers especially in the Middle East sees Google and Google Maps as a major channel to search for products and services. By ensuring your...

How Digital Branding Matters – Refining your Brand in 2024

Through today’s digital era, digital branding shapes perception, image, and feeling that any brand will have when it’s seen, heard, or used in cyberspace. Branding has been an impression made within the mind of the receiver, often on the subconscious level. Nowadays, our world is a digitized world; hence, the terminology of digital branding has emerged. Digital branding is part...

Key Elements to Consider When Developing Your Brand or Identity

Is Branding Only About Visual Identity? Brand development is crucial to delivering a specific perception, image, or feeling in the mind of your audience. Many people mistakenly believe that branding is only about visual elements like logos, color schemes, and fonts. However, branding goes far beyond visuals. It encompasses both visual and non-visual elements that shape the brand’s personality—much like...

How Can I Develop My Marketing Strategy

What is a Marketing Strategy? How to develop a marketing strategy starts by addressing key questions like: This pretty much summarizes the 4Ps (marketing mix) framework, which pins the most important elements of marketing essentially, which are the Product, Price, Place, and Promotion. However, there is much to each element other than the question asked above. What Should My Marketing...

Top Digital Marketing KPIs to Track for Better Performance

Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned...

AI-Generated Content Label and Trial Reels on Instagram

Instagram and Facebook (Meta) have been seeing a lot of recent changes to accommodate with the needs that are emerging as a result of AI (Artificial Intelligence) use, it is clear that these changes work in favor of users. We will briefly explain two new features: the AI-Generated Content Label and Trial Reel option on Instagram. What is the AI-Generated...

The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline...

Unlocking Success: A Complete Online Advertising Methodology for Your Business

In today’s digital landscape, online advertising is no longer a luxury but a necessity for businesses aiming to thrive. With various powerful tools and channels available, companies can effectively acquire and retain customers. In this comprehensive guide, we will explore the essential online advertising methodology that can unlock success for your business. Understanding the Basics of Online Advertising Online advertising...

Search Engine Optimization (SEO): 8 Key Benefits

In today’s digital world, where most consumers turn to search engines for information on products and services, Search Engine Optimization (SEO) is crucial for businesses of all sizes. Understanding the key benefits of SEO can empower organizations to enhance their online presence effectively. Here, we delve into eight compelling benefits of SEO that highlight its importance. 1. Organic Search is...

Backlinks: A Crucial Element in SEO Success

What Are Backlinks? Backlinks, also known as inbound or external links. They are the links from one website that point to another. Imagine them as endorsements or votes of confidence from one site to another. In simple words it is external credibility. For instance, consider a scenario where Forbes, a well-respected authority in the business world, links to the Supertools...