Effective Marketing Strategies that are Forgotten in 2024

Digital Marketing Nowadays

The focus of digital marketing these days predominantly goes to social media marketing.

while several very valid marketing strategies and channels, tools are ignored altogether.

The following strategies have demonstrated a proven ability to deliver an efficient return on investment (ROI):

1. Local SEO (Search Engine Optimization)

Behavior of customers especially in the Middle East sees Google and Google Maps as a major channel to search for products and services.

By ensuring your business appears in local search results, optimizing your Google My Business listing, and developing innovative methods of encouraging positive reviews, your business can scale up through simple Local SEO strategies.

This is one of the most effective marketing strategies that we have done over and over at Convert.

2. Email Marketing

Email marketing remains one of the most cost-effective digital marketing strategies, where you can communicate directly with your audience.

Personalization in email marketing can help your business nurture leads, drive conversions, and maintain customer loyalty.

3. Affiliate Marketing

One of the most effective marketing strategies nowadays as the number of social media small to medium influencers grow largely by the day.

This marketing strategy follows a performance-based model that minimizes risk and grows awareness to untapped audience with credibility.

4. Pay-Per-Click Advertising

Even though Google Advertisements are highly expensive in the Middle East, it still marks as one of the most effective marketing strategies as you only pay actual clicks.

With the right targeting, message, and campaign setup, you are able to target and reach customers that require your product or service, and turn the highly expensive campaign into a measureable profitable campaign.

Where Should I Start?

At Convert, we develop effective marketing strategies tailored to your business quick short-term and long-term growth.

We have built and sustained several success stories utilizing different marketing strategies based on the business needs, industry ecosystem, and objectives.