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07Jul

AI-Generated Content Label and Trial Reels on Instagram

Instagram and Facebook (Meta) have been seeing a lot of recent changes to accommodate with the needs that are emerging as a result of AI (Artificial Intelligence) use, it is clear that these changes work in favor of users. We will briefly explain two new features: the AI-Generated Content Label and Trial Reel option on Instagram. What is the AI-Generated...

19Jun

The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline...

04Nov

Online Advertising Methodology

Online advertising is more important than ever nowadays, an array of powerful tools through different channels that your business can utilize to acquire and retain customers. We will shed some light on our methodology in online advertising. Initial Stage of Online Advertising After proper analysis for the business model, context, industry, competitors, and target audience identification, we begin building our...

22Oct

Search Engine Optimization (SEO): 8 Key Benefits

In today’s digital age, where the vast majority of consumers turn to search engines to find information about products and services, Search Engine Optimization (SEO) has become an essential tool for businesses of all sizes. But why is SEO such a big deal? What are the key benefits that make it so important? 1. Organic Search (SEO) Is a Traffic...

16Oct

Backlinks: A Crucial Element in SEO Success

What Are Backlinks? Backlinks, also known as inbound or external links. They are the links from one website that point to another. Imagine them as endorsements or votes of confidence from one site to another. In simple words it is external credibility. For instance, consider a scenario where Forbes, a well-respected authority in the business world, links to the Supertools...

09Oct

Bringing more profit to life – Conversion rate optimization

Conversion rates are one of the most important metrics for any business, but they can be notoriously difficult to improve. That’s where conversion rate optimization (CRO) comes in. CRO is the process of testing and optimizing your website or landing pages to convert more visitors into customers. CRO is not just about increasing conversion rates. It is also about improving...

01Oct

Finding the Right Mix: Social Traffic vs. Organic Traffic

In today’s digital age, the battle between Social Media and Organic Search for supremacy in website traffic is a topic that frequently arises. The situation is more about “both-and” rather than “either-or” when it comes to these two elements of online marketing. Understanding the Synergy: Most experts understand that it’s not a showdown between social media marketing and SEO; rather,...

25Sep

How Can Branding & Customer Experience Make Your Business Succeed?

As time is moving forward, competitiveness is increasing between businesses. They either compete in prices, capabilities, quality of product or service, the experience they provide to customers, or their brand image. But how can branding and customer experience play a major role in your business’ success? Branding & Customer Experience in Competition If these businesses compete in prices, one of...

15Sep

Why B2B businesses are obliged to have SEO?

A recent study showed that 60% of users research products and services before committing to the decision of buying, that is concerned with B2C landscape. On the other hand, from our experience in the Middle East region, we are confident to say that in the B2B landscape, if you do not have a strong social proof and presence through SEO...

20Jul

Achieving 10X ROI is the norm – Client Case Study

Our client Swim Jordan is a prominent Swimming Academy operating in Amman, Jordan. The competitive landscape of swimming academies and coaches is very competitive and challenging; we took an approach to penetrate the market gradually, and focus on our unique selling points to become achieving 10X ROI in the peak season of every year. We have been working with the...