Convert Blog - Insights & Tips on Digital Marketing

30Nov

E-Commerce is Growing Rapidly in Riyadh

E-Commerce in Riyadh, as well as in Saudi Arabia more broadly, has experience rapid growth in recent years, with an increased necessity of digital marketing professionals and agencies. Digital Marketing in Riyadh As Saudi Arabia is a huge country with over 30 million residents, and a significant expat population; the vast audiences are very diverse which makes digital marketing both...

23Nov

How can I build an SEO Optimized Website?

Your Website needs to be SEO Optimized While the competition is undeniably fierce, it’s essential to build your website in an SEO-optimized state right from the start. By doing so, you not only set a strong foundation for higher rankings in SERPs but also enhance your chances of increasing organic traffic early on. Furthermore, this approach assists in streamlining Search...

The Ultimate Guide to SEO Strategies for Any Business

23Nov

The Ultimate Guide to Creating Effective SEO Strategies for Any Business

An effective SEO strategies is a digital marketing tool that aims to enhance your website’s visibility on search engines and increase its ranking on the search engine results pages (SERPs). It is an organic method to acquire and retain customers. Which in fact targets customers that are actually interested and are willing to pay. What is an SEO Strategy? Search...

02Nov

Effective Marketing Strategies that are Forgotten in 2024

Digital Marketing Nowadays The focus of digital marketing these days predominantly goes to social media marketing. while several very valid marketing strategies and channels, tools are ignored altogether. The following strategies have demonstrated a proven ability to deliver an efficient return on investment (ROI): 1. Local SEO (Search Engine Optimization) Behavior of customers especially in the Middle East sees Google and Google Maps as a major channel to search for products and services. By ensuring your...

02Nov

How Digital Branding Matters – Refining your Brand in 2024

Through today’s digital era, digital branding shapes perception, image, and feeling that any brand will have when it’s seen, heard, or used in cyberspace. Branding has been an impression made within the mind of the receiver, often on the subconscious level. Nowadays, our world is a digitized world; hence, the terminology of digital branding has emerged. Digital branding is part...

29Sep

Key Elements to Consider When Developing Your Brand or Identity

Is Branding Only About Visual Identity? Brand development is crucial to delivering a specific perception, image, or feeling in the mind of your audience. Many people mistakenly believe that branding is only about visual elements like logos, color schemes, and fonts. However, branding goes far beyond visuals. It encompasses both visual and non-visual elements that shape the brand’s personality—much like...

26Sep

How Can I Develop My Marketing Strategy

What is a Marketing Strategy? How to develop a marketing strategy starts by addressing key questions like: This pretty much summarizes the 4Ps (marketing mix) framework, which pins the most important elements of marketing essentially, which are the Product, Price, Place, and Promotion. However, there is much to each element other than the question asked above. What Should My Marketing...

26Aug

Top Digital Marketing KPIs to Track for Better Performance

Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned...

07Jul

AI-Generated Content Label and Trial Reels on Instagram

Instagram and Facebook (Meta) have been seeing a lot of recent changes to accommodate with the needs that are emerging as a result of AI (Artificial Intelligence) use, it is clear that these changes work in favor of users. We will briefly explain two new features: the AI-Generated Content Label and Trial Reel option on Instagram. What is the AI-Generated...

19Jun

The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline...