Marketing Strategy Archives

How to Leverage Digital Marketing for Competitive Advantages and Out-Strategize Your Competitors

In today’s fast-paced digital landscape, simply keeping up with your competitors is no longer enough—you need to outsmart and out-strategize them. The power of digital marketing lies not just in promoting your business, but in establishing a lasting competitive edge that can transform your market position. Whether you’re looking to dominate underutilized channels, build a superior brand, or optimize your…

How Riyadh E-Commerce is Transforming Businesses

Riyadh E-Commerce and across Saudi Arabia, has witnessed unprecedented growth in recent years. As businesses increasingly transition online, the demand for skilled digital marketing professionals and agencies has soared. This evolution is reshaping the way companies engage with consumers, creating vast opportunities for businesses to thrive in the digital landscape. The Rise of Riyadh E-Commerce Saudi Arabia, with a population…

Key Elements to Consider When Developing Your Brand or Identity

Is Branding Only About Visual Identity? Brand development is crucial to delivering a specific perception, image, or feeling in the mind of your audience. Many people mistakenly believe that branding is only about visual elements like logos, color schemes, and fonts. However, branding goes far beyond visuals. It encompasses both visual and non-visual elements that shape the brand’s personality—much like…

How Can I Develop My Marketing Strategy

What is a Marketing Strategy? How to develop a marketing strategy starts by addressing key questions like: This pretty much summarizes the 4Ps (marketing mix) framework, which pins the most important elements of marketing essentially, which are the Product, Price, Place, and Promotion. However, there is much to each element other than the question asked above. What Should My Marketing…

Top Digital Marketing KPIs to Track for Better Performance

Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned…

AI-Generated Content Label and Trial Reels on Instagram

Instagram and Facebook (Meta) have been seeing a lot of recent changes to accommodate with the needs that are emerging as a result of AI (Artificial Intelligence) use, it is clear that these changes work in favor of users. We will briefly explain two new features: the AI-Generated Content Label and Trial Reel option on Instagram. What is the AI-Generated…

The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline…

Bringing More Profit to Life with Conversion Rate Optimization (CRO)

Conversion rates are one of the most critical metrics for any business, directly impacting revenue, profitability, and marketing efficiency. Yet, improving conversion rates can be challenging. This is where Conversion Rate Optimization (CRO) comes into play. CRO involves testing and refining your website or landing pages to turn more visitors into paying customers. However, CRO isn’t just about increasing conversions….