In today’s digital age, the battle between Social Media and Organic Search for supremacy in website traffic is a topic that frequently arises. The situation is more about “both-and” rather than “either-or” when it comes to these two elements of online marketing. Understanding the Synergy: Most experts understand that it’s not a showdown between social media marketing and SEO; rather,…
As time is moving forward, competitiveness is increasing between businesses. They either compete in prices, capabilities, quality of product or service, the experience they provide to customers, or their brand image. But how can branding and customer experience play a major role in your business’ success? Branding & Customer Experience in Competition If these businesses compete in prices, one of…
A recent study showed that 60% of users research products and services before committing to the decision of buying, that is concerned with B2C landscape. On the other hand, from our experience in the Middle East region, we are confident to say that in the B2B landscape, if you do not have a strong social proof and presence through SEO…
