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Copywriting

Finding the Right Mix: Social Traffic vs. Organic Traffic

In today’s digital age, the battle between Social Media and Organic Search for supremacy in website traffic is a topic that frequently arises. The situation is more about “both-and” rather than “either-or” when it comes to these two elements of online marketing. Understanding the Synergy: Most experts understand that it’s not a showdown between social media marketing and SEO; rather,…

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Why B2B Businesses Are Obliged to Have SEO

In the modern business world, the dynamics of the buying process have shifted dramatically. A recent study revealed that 60% of users research products and services before making a purchase decision—primarily within the B2C sector. However, from our experience in the Middle East, this trend is even more critical in the B2B space. Without a robust online presence and social…

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