Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned…
We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline…
In today’s digital landscape, online advertising is no longer a luxury but a necessity for businesses aiming to thrive. With various powerful tools and channels available, companies can effectively acquire and retain customers. In this comprehensive guide, we will explore the essential online advertising methodology that can unlock success for your business. Understanding the Basics of Online Advertising Online advertising…
In today’s digital world, where most consumers turn to search engines for information on products and services, Search Engine Optimization (SEO) is crucial for businesses of all sizes. Understanding the key benefits of SEO can empower organizations to enhance their online presence effectively. Here, we delve into eight compelling benefits of SEO that highlight its importance. 1. Organic Search is…
What Are Backlinks? Backlinks, also known as inbound or external links. They are the links from one website that point to another. Imagine them as endorsements or votes of confidence from one site to another. In simple words it is external credibility. For instance, consider a scenario where Forbes, a well-respected authority in the business world, links to the Supertools…
Conversion rates are one of the most important metrics for any business, but they can be notoriously difficult to improve. That’s where conversion rate optimization (CRO) comes in. CRO is the process of testing and optimizing your website or landing pages to convert more visitors into customers. CRO is not just about increasing conversion rates. It is also about improving…
As time is moving forward, competitiveness is increasing between businesses. They either compete in prices, capabilities, quality of product or service, the experience they provide to customers, or their brand image. But how can branding and customer experience play a major role in your business’ success? Branding & Customer Experience in Competition If these businesses compete in prices, one of…
A recent study showed that 60% of users research products and services before committing to the decision of buying, that is concerned with B2C landscape. On the other hand, from our experience in the Middle East region, we are confident to say that in the B2B landscape, if you do not have a strong social proof and presence through SEO…
Our client Swim Jordan is a prominent Swimming Academy operating in Amman, Jordan. The competitive landscape of swimming academies and coaches is very competitive and challenging; we took an approach to penetrate the market gradually, and focus on our unique selling points to become achieving 10X ROI in the peak season of every year. We have been working with the…
