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Digital marketing

Top Digital Marketing KPIs to Track for Better Performance

Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned…

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The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline…

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Unlocking Success: A Complete Online Advertising Methodology for Your Business

In today’s digital landscape, online advertising is no longer a luxury but a necessity for businesses aiming to thrive. With various powerful tools and channels available, companies can effectively acquire and retain customers. In this comprehensive guide, we will explore the essential online advertising methodology that can unlock success for your business. Understanding the Basics of Online Advertising Online advertising…

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8 Key Benefits of Search Engine Optimization (SEO) for Your Business

In the ever-evolving digital landscape, Search Engine Optimization (SEO) is a crucial tool for businesses aiming to enhance their visibility and growth. At Convert Digital Marketing Agency, we specialize in leveraging the many benefits of search engine optimization to help businesses thrive in highly competitive markets. This guide explores the 8 key benefits of SEO, demonstrating why it’s essential for…

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Backlinks: A Crucial Element in SEO Success

What Are Backlinks? Backlinks, also known as inbound or external links. They are the links from one website that point to another. Imagine them as endorsements or votes of confidence from one site to another. In simple words it is external credibility. For instance, consider a scenario where Forbes, a well-respected authority in the business world, links to the Supertools…

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Bringing More Profit to Life with Conversion Rate Optimization (CRO)

Conversion rates are one of the most critical metrics for any business, directly impacting revenue, profitability, and marketing efficiency. Yet, improving conversion rates can be challenging. This is where Conversion Rate Optimization (CRO) comes into play. CRO involves testing and refining your website or landing pages to turn more visitors into paying customers. However, CRO isn’t just about increasing conversions….

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How Can Branding & Customer Experience Make Your Business Succeed?

In today’s fast-paced business world, competition is fiercer than ever. Companies constantly strive to stand out, whether by offering competitive prices, superior capabilities, high-quality products or services, exceptional customer experiences, or a powerful brand image. Among these factors, branding and customer experience play pivotal roles in determining your business’s success. Let’s explore why these two elements are so critical. Branding…

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Why B2B Businesses Are Obliged to Have SEO

In the modern business world, the dynamics of the buying process have shifted dramatically. A recent study revealed that 60% of users research products and services before making a purchase decision—primarily within the B2C sector. However, from our experience in the Middle East, this trend is even more critical in the B2B space. Without a robust online presence and social…

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Achieving 10X ROI is the norm – Client Case Study

Our client Swim Jordan is a prominent Swimming Academy operating in Amman, Jordan. The competitive landscape of swimming academies and coaches is very competitive and challenging; we took an approach to penetrate the market gradually, and focus on our unique selling points to become achieving 10X ROI in the peak season of every year. We have been working with the…

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