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marketing strategy

Top Digital Marketing KPIs to Track for Better Performance

Metrics and Data Data is increasingly vital for improvement and decision-making across all fields. In digital marketing, it’s essential because your results hinge on data analysis. We’ll highlight the top four key digital marketing KPIs that Convert prioritizes to track and measure for businesses to achieve better performance. 1. Return on ad spend (ROAS): Definition: ROAS measures the revenue earned…

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The Marketing Success Factors Small Business Owners Didn’t Know

We have grown several small businesses leveraging these marketing success factors At Convert, we have successfully worked with several small businesses, transforming them from zero revenue into profitable ventures. Despite being in different industries, these businesses shared several marketing success factors in common that propelled them to a profitable growth state. What are these marketing success factors? We will outline…

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Unlocking Success: A Complete Online Advertising Methodology for Your Business

In today’s digital landscape, online advertising is no longer a luxury but a necessity for businesses aiming to thrive. With various powerful tools and channels available, companies can effectively acquire and retain customers. In this comprehensive guide, we will explore the essential online advertising methodology that can unlock success for your business. Understanding the Basics of Online Advertising Online advertising…

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Search Engine Optimization (SEO): 8 Key Benefits

In today’s digital world, where most consumers turn to search engines for information on products and services, Search Engine Optimization (SEO) is crucial for businesses of all sizes. Understanding the key benefits of SEO can empower organizations to enhance their online presence effectively. Here, we delve into eight compelling benefits of SEO that highlight its importance. 1. Organic Search is…

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Finding the Right Mix: Social Traffic vs. Organic Traffic

In today’s digital age, the battle between Social Media and Organic Search for supremacy in website traffic is a topic that frequently arises. The situation is more about “both-and” rather than “either-or” when it comes to these two elements of online marketing. Understanding the Synergy: Most experts understand that it’s not a showdown between social media marketing and SEO; rather,…

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Achieving 10X ROI is the norm – Client Case Study

Our client Swim Jordan is a prominent Swimming Academy operating in Amman, Jordan. The competitive landscape of swimming academies and coaches is very competitive and challenging; we took an approach to penetrate the market gradually, and focus on our unique selling points to become achieving 10X ROI in the peak season of every year. We have been working with the…

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